Use Creative Revision when an ad's direction works but a scene, line, reveal, or ending needs attention. Explain the change clearly so Fablo knows what to correct and you know what to check in the new version.
Feedback such as “Make it better” leaves the production decisions open. A request like “Identify the lamp in the opening, while keeping the warm desk setting and approved closing action” names the change and what to keep.
The lamp example is a written request for a proposed revision. It doesn't include produced original or corrected footage.
Bring the candidate and the reason to change it
Supply the video, relevant product references, the approved message and offer, and any material you want to keep. If you're in the original production conversation, point to the exact candidate. In a new conversation, attach the source creative and explain the constraints again.
Describe a problem the reviewer can find. Use a timestamp from a file you've inspected, or name the scene or line. Keep what you observed separate from what you think it means:
- Observation: the first recognizable product view comes after the atmospheric opening.
- Interpretation: viewers may mistake this for an interiors video.
- Requested change: identify the category earlier and show the product's defined job.
The interpretation gives you a creative hypothesis to explore. You'll need campaign evidence to establish why a campaign performed as it did.
Decide how large the revision really is
An incorrect destination, clipped line, or product that changes badly needs a specific correction. A late reveal or unclear demonstration needs an editorial change. If you're changing the audience, offer, or buying reason, you're changing the brief and may need a broader production pass.
Fablo plans the affected work using the source material and your constraints. Even when you keep a scene, nearby footage may need adjusting. Changing a spoken line can affect timing, music balance, captions, and transitions. Ask what can be reused and what needs new production before approving more spend.
If the idea needs a fuller rethink, use the creative-brief guide to restate the message and scope the new concept properly.
What happens after the change
The revision becomes a new assembled candidate, with the earlier attempt kept for comparison. Final critical checks cover the whole revised video, including sound, captions, product identity, and the approved offer or action. Check the joins as well as the replacement scene, since changes can introduce problems there.
Serious technical or factual problems need a specific correction. Aesthetic preferences and other advisory observations come to you for review, without an endless automatic regeneration loop. You decide whether to accept, request another named change, or stop. An incomplete quality check stays incomplete; it isn't recorded as a pass.
Set an observable acceptance condition
The scene-revision planning guide uses a fictional adjustable-arm desk lamp to work through a specific change. Imagine an attractive but ambiguous opening. Request a recognizable lamp within the first two seconds, plain category language, and a clear view of the arm. That timing is a proposed condition to check when a video comes back, rather than a measured result.
When a revised file exists, watch it for the requested reveal and demonstration. This exercise plans clearer communication. It doesn't show completed media or claim a performance turnaround.
For your revision, compare the old and new candidates against the requested change and list of details to keep. Watch the new file from beginning to end, checking the product, speech, captions, offer, ending, and export.
Limits and feedback
Some changes need new footage, especially a different physical interaction or camera view. Revisions can use credits, and a completed render that needs correcting isn't automatically a refunded failure. Agree on the scope and estimated spend before more paid work.
Fablo uses feedback in this production conversation. You can supply campaign findings for a later brief, but the workflow doesn't automatically improve ROAS or inherit every decision across chats.
Copy and adapt this revision brief
Revise the attached [candidate/version] for [product and brand].
Observed problem: [what is visible or audible, and where].
Requested change: [one specific editorial or technical change].
Acceptance condition: [what I can check in the revised file].
Preserve: [product identity, scenes, tone, offer, ending, format].
Approved product facts and references: [facts and attachments].
Exact offer, viewer action, and destination: [wording and URL].
Explain reusable material, necessary new work, and estimated spend.
Keep the prior candidate for comparison and let me review
the complete revised video before accepting delivery.
Open Fablo and revise your next ad. If you're starting a new ad, use Product Ads.