3 guidesPractical guides for your next brief
About this collection

Choose the task you need help with, whether that's a product ad, a different angle, or a clearer reveal.

The public Skills library groups production tasks by the result you need. Each workflow explains what to bring, how to write the brief, and what to check when a video comes back. The fictional examples are written plans, without completed demonstration videos.

Product ad production

Turn your product references and approved offer into a video-ad brief. Decide how viewers will recognize the product, understand its job, and know what to do next. Then choose a distinctive treatment.

Bring product references, approved facts, the audience, the offer, viewer action and destination, and the required format.

Use the product-ad workflow

Creative variations

Explore another reason someone might care. Work out the audience motivation separately from the visual style, keeping the product facts fixed.

Bring a product brief based on approved facts and the concept you want to vary. Say what should change and what should stay.

Use the variation workflow

Creative revision

Point out a specific problem in an existing video and describe the change you need. Ask to keep the scenes, script, or identity that already work.

Bring the candidate you mean, identify the affected moment, and explain the correction and the parts to keep.

Use the revision workflow

A Skill is a task, not a guarantee

Your brief needs real product facts and a real action for viewers to take. Review generated candidates before accepting them. A video that meets the production brief still needs campaign testing.

For your first task, work through the product-ad lesson. If you already have a direction, adapt a workflow brief and open Fablo.