Your next ad starts in chat.

Fablo handles the work around the models: your brief and asset references, editing, final quality checks, targeted fixes, and delivery of each version. If you use fal.ai, Scenario, Higgsfield, or Creatify, compare the whole production job: the amount of creative you accept, the total cost, and the work your team does before the final review.

You can build a production system with Claude, Claude Code, or another agent that includes evaluation and retries. Fablo takes care of that ongoing work: briefs based on facts, asset and version management, editing, final quality checks, failure handling, and corrections guided by feedback. You spend less time running and maintaining the production infrastructure. To compare it with your current setup, use the same brief and look at total spend, accepted outputs, and operator time.

Set the brief, creative constraints, and production budget. Fablo handles production, including quality checks and corrections along the way. You give direction and decide what to publish, without supervising every model call or inspecting every asset. That way, more production doesn't have to mean proportionally more human review.

Fablo gives the assembled ad a final check against the brief, script, references, and offer. Critical defects block the final review and trigger a targeted fix. These include unintended changes to the product or character, wrong brand or offer details, garbled speech, clipped audio, or major visual corruption. The preview also comes with polish notes on caption readability and placement, pacing, audio balance, and safe areas. You review the preview and approve the final version. These automated checks decide whether the ad is ready for your review; they don't predict campaign performance.

Fablo retries recoverable provider failures within a set limit. It refunds credits for confirmed refundable failures and checks uncertain provider outcomes before paying for another attempt. A completed render still costs credits if it needs a creative correction. Fablo makes targeted fixes for critical defects found in the final quality check. Those fixes stay within your approved media budget; it asks before spending more. If it uses up the retries or budget, it explains what's blocking production and asks how you'd like to proceed.

Fablo uses the quality checks and your creative feedback to guide the next attempt. It keeps the brief, references, versions, and findings together in the production conversation, so later work there can build on them. Bring the relevant references and findings into the brief when you start a new conversation. Share campaign results to help shape the next test. This learning stays within the production context; it doesn't mean Fablo learns automatically from your ad account.

You're paying for an automated production system that plans, checks quality, makes corrections, recovers from failures, and assembles usable creative at volume. It uses feedback to improve production. Raw API prices don't include the human work needed to run and maintain that process. Compare the usable creative you get and the work your team saves, alongside the cost of each generation.

Bring the material that best serves the idea: real creator footage, customer testimonials, gameplay, product videos, existing ads, and branded assets. Add generated elements where they're useful. Fablo produces and checks the creative; it doesn't need to make everything synthetic. For ads, your campaign results tell you which approach works for your audience.

Yes. Analyze a reference ad's hook, structure and visual approach, then create a version built around your product, claims and brand rather than copying the original assets.

Yes. Describe the caption style, typography, music, pacing, creator, composition, and brand rules you want. They guide the production plan and quality checks. Set the standard once for the brief, and Fablo applies it across the creative. Ask for changes in chat whenever you want to step in.

Use your brand references, logos, product facts, footage, and previous creative to guide production. Continue in the same production conversation to work with its saved materials and versions. When you start a new conversation or client brief, add the relevant assets and instructions again.

Yes. Ask for changes to the script, scenes, or visual direction in chat. If that means generating new assets, review the production estimate for the next step.

You'll get an assembled MP4 with the planned audio and captions. Specify the aspect ratio, length, export resolution, and any extra cuts in the brief. Vertical videos can be exported at 1080 × 1920. Generated footage may be upscaled, so those dimensions don't tell you the quality of the source footage. Download the files from chat and ask for further revisions there.

Use a separate production conversation for each client or brief. Keep its brand references, claims, assets, and feedback together, and name the person who gives final approval in the brief. Scale gives you more credits for this workload; discuss production and handoff needs in the demo.

Fablo can create a paused ad in Meta for your review. You decide when it goes live.

Fablo gives you more ideas, hooks, and formats to test. Results depend on your offer, audience, and what you learn from the campaign. Use the variations to find what works.

Cost depends on the models, length, and assets in your plan. The media estimate includes planned generation, voice or music, transcription, a final quality check, and room for retries. Chat and reasoning use additional credits outside that estimate. Confirm the delivery format and approved media budget before production, since extra cuts or repairs can change the cost.

Yes. Chat and media calls use the same credit balance. The media estimate covers the planned production calls; chat and reasoning are charged separately from that estimate.

Fablo pauses if your approved media budget or available balance can't cover the next paid step. It tells you what's complete and what's left, so you can approve more spend, simplify the plan, or stop. Completed media work and chat still cost credits. If the video is unfinished or blocked by quality checks, reaching the budget limit doesn't make it an approved final video.

No. Every plan has the full creative toolkit, including quality control and the production workflow. Higher plans give you more monthly credits for chat, generation, evaluation, and production.

Monthly subscription credits expire at the end of their monthly period. Extra credits purchased separately don't expire and are used after monthly credits.

Yes. Choose a Scale monthly budget from $100 to $2,000 in $100 steps in the app, then complete Stripe Checkout. Changes to an active Scale budget aren't available yet.

You can use user-generated outputs commercially under our Terms if you have the rights to your inputs. Check the Terms and any third-party rights before publishing.