Static-to-motion ad

Start with your own material

Use the references to choose a visual direction, then add your own facts, assets and audience. Bring these materials into the conversation:

• Approved static ad
• Editable logo, type and product layers when available
• Desired motion intensity

A production approach to explore

1. Separate exact text and brand elements from the image
2. Identify what can move naturally
3. Choose subtle motion or one deliberate creative transformation
4. Animate the image layer
5. Add the exact text and logo back as separate layers
6. Add sound and export

Define what you want to make

Use this as a starting point for the production plan. Choose the final format and scope with Fablo before the paid work starts.

• Motion ad lasting 6 to 10 seconds
• Loop option
• Exports for the chosen placements

Review the result against the idea

Use the brief to check the creative decisions. For this direction, pay attention to:

• Text stays exact without regeneration or spelling errors
• The message is readable at phone size
• Movement keeps the most important parts of the ad easy to follow
• The product keeps its identity

Make the brief yours

Copy this into your production conversation. Replace the bracketed inputs with your own material, specify what you need delivered and ask for a media estimate.

Animate this static ad for eight seconds. Keep the logo, headline and CTA pixel-exact; move only the liquid and light, then add a gentle camera push.

My idea, product, or brand: [describe it]
Audience and purpose: [who it is for and what it should communicate]
Facts, offer, and destination: [supply the exact details; flag anything unresolved]
Approved static ad: [attach or describe]
Editable logo, type and product layers when available: [attach or describe]
Desired motion intensity: [attach or describe]
Format, runtime, and export: [set the delivery you need]
Media budget: [set a limit and ask for an estimate before production]

Requested deliverables:
- Motion ad lasting 6 to 10 seconds
- Loop option
- Exports for the chosen placements

Creative review priorities:
- Text stays exact without regeneration or spelling errors
- The message is readable at phone size
- Movement keeps the most important parts of the ad easy to follow
- The product keeps its identity

Use the references for direction. Make the story, wording, and brand treatment original.

Where the idea comes from

The source examples and reproduction methods informed this proposed workflow. Credits identify the source of each reference, and the brief describes a possible Fablo production.

• Freepik / Magnific: Static to motion ads
• Arcads: Static to Motion — Turn Any Static Ad Into Video
• Arcads: Image to Motion — Arcads Skill