Use the references to choose a visual direction, then add your own facts, assets and audience. Bring these materials into the conversation:
- Approved campaign master
- Brand typography and copy
- Channel list
A production approach to explore
- Identify the campaign's main visual elements
- Choose destination-specific layouts
- Apply exact copy and brand type
- Reframe or expand imagery to each ratio
- Generate named copy/layout variants
- List every export and its placement
Define what you want to make
Use this as a starting point for the production plan. Choose the final format and scope with Fablo before the paid work starts.
- Reel covers and video thumbnails
- Poster/copy variants
- Exports in the required ratios and safe areas
Review the result against the idea
Use the brief to check the creative decisions. For this direction, pay attention to:
- Important subjects stay fully visible
- Readable mobile text
- Same campaign identity across formats
- Safe zones and copy lengths match destinations
Make the brief yours
Copy this into your production conversation. Replace the bracketed inputs with your own material, specify what you need delivered and ask for a media estimate.
Take the approved campaign and make a 9:16 reel cover, YouTube thumbnail, feed poster and three copy variants, preserving the same visual identity.
My idea, product, or brand: [describe it]
Audience and purpose: [who it is for and what it should communicate]
Facts, offer, and destination: [supply the exact details; flag anything unresolved]
Approved campaign master: [attach or describe]
Brand typography and copy: [attach or describe]
Channel list: [attach or describe]
Format, runtime, and export: [set the delivery you need]
Media budget: [set a limit and ask for an estimate before production]
Requested deliverables:
- Reel covers and video thumbnails
- Poster/copy variants
- Exports in the required ratios and safe areas
Creative review priorities:
- Important subjects stay fully visible
- Readable mobile text
- Same campaign identity across formats
- Safe zones and copy lengths match destinations
Use the references for direction. Make the story, wording, and brand treatment original.
Where the idea comes from
The source examples and reproduction methods informed this proposed workflow. Credits identify the source of each reference, and the brief describes a possible Fablo production.
Source workflow documentation