Fablo
Workflow inspiration

Product launch director

Plan a short commercial and matching stills for one real product, using the same shape and label throughout.

Adapt the brief Make your own in Fablo

Use this proposed approach to start a conversation. Agree on the deliverables, budget and creative direction for your project in chat.

See the creative direction.

Examples from the credited platforms, collected on October 7, 2026.

A glass perfume flacon with a pale stone stopper and an OLVANE Marée Pâle label on a sea-cliff wall at dawn, a bergamot beside it

Scenario · Exploration

Bottled

Walk an invented perfume's six note worlds from dawn to night, compare each plate with its final, turn the flacon in 3D, watch the 8-second film, then take the skill behind it.

Source example · Image / Video / Audio

Making of: a fragrance video launch

Freepik / Magnific · Spaces template

Making of: a fragrance video launch

Transform a fragrance concept into a cinematic launch video. Explore how storytelling, atmosphere, and motion come together to bring the scent to life.

Source example · Product / e-commerce

Start with your own material

Use the references to choose a visual direction, then add your own facts, assets and audience. Bring these materials into the conversation:

  • Product photos from multiple angles
  • Exact label artwork and brand copy
  • Offer, audience and desired mood

A production approach to explore

  1. Approve a product reference pack
  2. Create scene backgrounds without the product, based on the campaign concept
  3. Place the product using the references; add exact text as a separate layer where needed
  4. Approve the first and last frame of each shot
  5. Animate the shots, add music and assemble the ad
  6. Create matching stills in the required formats

Define what you want to make

Use this as a starting point for the production plan. Choose the final format and scope with Fablo before the paid work starts.

  • Commercial lasting 15 to 30 seconds
  • Three matching key visuals
  • Versions for your chosen placements

Review the result against the idea

Use the brief to check the creative decisions. For this direction, pay attention to:

  • Silhouette, packaging and label stay the same throughout
  • Contact shadows, reflections and scale make sense
  • Label text stays exact on sampled video frames
  • End card matches the supplied offer

Make the brief yours

Copy this into your production conversation. Replace the bracketed inputs with your own material, specify what you need delivered and ask for a media estimate.

Make a 20-second premium launch ad for this product. Keep this exact bottle and label, show three environments, then export the film and three matching stills.

My idea, product, or brand: [describe it]
Audience and purpose: [who it is for and what it should communicate]
Facts, offer, and destination: [supply the exact details; flag anything unresolved]
Product photos from multiple angles: [attach or describe]
Exact label artwork and brand copy: [attach or describe]
Offer, audience and desired mood: [attach or describe]
Format, runtime, and export: [set the delivery you need]
Media budget: [set a limit and ask for an estimate before production]

Requested deliverables:
- Commercial lasting 15 to 30 seconds
- Three matching key visuals
- Versions for your chosen placements

Creative review priorities:
- Silhouette, packaging and label stay the same throughout
- Contact shadows, reflections and scale make sense
- Label text stays exact on sampled video frames
- End card matches the supplied offer

Use the references for direction. Make the story, wording, and brand treatment original.

Where the idea comes from

The source examples and reproduction methods informed this proposed workflow. Credits identify the source of each reference, and the brief describes a possible Fablo production.

Source workflow documentation