Fablo
Workflow inspiration

Branching story ad

Plan a story where the viewer chooses a product, scene or outcome, with the same cast and campaign across every branch.

Adapt the brief Make your own in Fablo

Use this proposed approach to start a conversation. Agree on the deliverables, budget and creative direction for your project in chat.

See the creative direction.

Examples from the credited platforms, collected on October 7, 2026.

A red-haired miniature courier cradles a sleeping green dragon in a moonlit museum, above the caption Nobody sneeze.

Scenario · Exploration

The Continuity Heist

Swap the evidence, recruit a clockwork pigeon, an opera diva, or the museum cat, then choose your getaway. Three decisions lead to 27 miniature heist stories made with Scenario.

Source example · Image / Video / Audio

An elderly woman in a lilac coat lifts the teal and saffron scarf she has been knitting above her head and laughs as the fans around her cheer under the stadium floodlights

Scenario · Exploration

Fan Cam

Run the broadcast camera at a floodlit night match. Twelve fans hide in a crowd of hundreds: pan and zoom across the stand, hold the shot on one, and the big screen cuts to them as they notice themselves and react. Scenario generated the stand, planted every fan in it, re-shot each one as a TV close-up and animated the reactions, crowd sound included. Find all twelve, then roll the reel or download it in 9:16.

Source example · Image / Video / Audio

Start with your own material

Use the references to choose a visual direction, then add your own facts, assets and audience. Bring these materials into the conversation:

  • Branch choices and story beats
  • Cast and product references
  • Where the experience will run

A production approach to explore

  1. Map a small set of branching paths
  2. Lock shared identities and opening scene
  3. Generate only the branch-specific frames and clips
  4. Use shot endpoints to join branches
  5. Assemble the selectable experience
  6. Test every branch

Define what you want to make

Use this as a starting point for the production plan. Choose the final format and scope with Fablo before the paid work starts.

  • Interactive preview or landing experience
  • Rendered branch clips
  • A list of branches and their assets

Review the result against the idea

Use the brief to check the creative decisions. For this direction, pay attention to:

  • Every branch works and has all required assets
  • Choice consequences are visible
  • Cast, props and scenes stay consistent
  • Playback works on the intended platform

Make the brief yours

Copy this into your production conversation. Replace the bracketed inputs with your own material, specify what you need delivered and ask for a media estimate.

Make a three-choice product story: choose the problem, environment and ending. Keep the same creator and product in every path, and provide a shareable interactive preview.

My idea, product, or brand: [describe it]
Audience and purpose: [who it is for and what it should communicate]
Facts, offer, and destination: [supply the exact details; flag anything unresolved]
Branch choices and story beats: [attach or describe]
Cast and product references: [attach or describe]
Where the experience will run: [attach or describe]
Format, runtime, and export: [set the delivery you need]
Media budget: [set a limit and ask for an estimate before production]

Requested deliverables:
- Interactive preview or landing experience
- Rendered branch clips
- A list of branches and their assets

Creative review priorities:
- Every branch works and has all required assets
- Choice consequences are visible
- Cast, props and scenes stay consistent
- Playback works on the intended platform

Use the references for direction. Make the story, wording, and brand treatment original.

Where the idea comes from

The source examples and reproduction methods informed this proposed workflow. Credits identify the source of each reference, and the brief describes a possible Fablo production.

Source workflow documentation